Paid search = Inevitable
Paid Search is a must-have Internet advertising, which allows you to dominate search results for keywords that are searched by potential customers and for which you can not dominate the natural results.
Investments in paid search alone account for 50% of total Internet investment in Canada (approximately $ 3.9 billion invested in 2018 alone), making it the most important form of interactive advertising in terms of advertising investments.
To be fully effective, the paid search must be optimized by taking into account several variables, that is to say by finding the right balance between the number of qualified clicks generated, the cost per click, the cost per conversion, the average position, the click-through rate, the bounce rate, the conversion rate, as well as several other factors.
In addition, the evolutions are frequent in search engines such as Google, Bing and Yahoo, in particular of ad extensions, format ads by platform, as well as changes in algorithms. Consider that anyone can open a Google Ads account in few hours and spend a lot of money on it, but there are not many companies and individuals who are master with the platform to get the most out of it. Do business with a certified company that has proven itself for almost 10 years and enjoys the highest level of certification provided by Google!