Setting up your own newsletter can help you keep in touch with your customers on a regular basis and generate more conversions. Thanks to tools specifically designed for managing newsletters such as the one used by PUBinteractive , it is possible to customize your mailings, to measure data such as the opening rate, click rate, as well as the behavior of each subscriber (number of openings, items on which each user clicked, post-click activity on the destination site, etc.).
Moreover, the use of a specialized e-mail management tool makes it possible to avoid being blocked (or “blacklisted”) by access providers who could consider your mass mailings as spam.

Offered services:

• Creation of an exclusive template for your newsletter

• Database and audience segmentation

• Content integration, preparation and approval process

• Content writing in French and translation into English

• Management of email delivery

• Detailed reports

• Exporting data for creating audiences in other platforms