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Measuring concretely the fallout
Conversions
Performance and measurement tools
Measuring concretely the fallout
Investing in digital campaigns means being able to measure concretely the impact of each offensive. Although attention is given to "basic" statistics (reach, impressions, clicks, position, etc.), the most important measurable benefits are definitely the conversions generated: these can be associated with a completed form, a purchase, a call, and more.

Our tools allow us not only to measure impressions, clicks, cost per click (CPC), cost per thousand (CPM) impressions, but first and foremost all conversions. Thanks to the different codes integrated on the sites and applications of our customers, with the help of these codes, we can maximize the advertising investments with the optimization of campaigns continuously. These codes also make it possible to demonstrate the impacts of the campaigns on the traffic of their site as well as on the number of conversions generated.

The creation and integration of all these codes may seem complex for our customers but this step is simple for us. Our ad operations specialist team, supported by our developers, ensures that everything is well established in all our tools before the beginning of each campaigns.

Our main measurement tools in digital marketing

Google Ads

Facebook Business Manager

Google Tag Manager

Google Analytics

WooCommerce

Waze Advertising

Call Tracking Metrics

Funnel

Display & Video 360

LinkedIn Ads

Bing Ads

Moz

Social Insider

CloudFlare

Mobile Monkey


And many other powerful tools in digital marketing

Contact us to find out how PUBinteractive can help you get the most out of specialized digital marketing tools.

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17 June 2019

Comprendre un rapport de campagne en marketing numérique en 10 aspects

par Philippe Dubois
Ad Operations Specialist


Il est primordial d’effectuer des rapports de suivi de campagne lorsqu’on travaille en marketing numérique. Il faut bien prendre le temps d’effectuer un suivi sur nos campagnes et les...

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