Internet is a medium for meeting a variety of needs. Thus, it can build brand awareness, customer loyalty, drive online sales, and more.

The strategies must be tailored to your specific needs. Thus, some advertisers will aim to generate maximum online sales at the lowest cost per conversion, while others will seek to increase their reputation by focusing on reach and frequency and by partnering with strong and targeted brands. In many cases, the same advertiser will be able to count on several simultaneous offensives, with their own objectives.

In terms of advertising investment, Internet accounts for $ 10.3 billion in Canada in 2021, making it the largest media in importance, before television, newspapers, radio, magazines, billboards and everything else. In 2021, 64% of all advertising budgets in Canada were invested on the web, and this percentage should increase to more than 66% by 2022. And internet is also the media with the biggest growth, for several years.