Advertising on internet can take multiple forms, it is essential to analyze how are distributed these advertising investments on the Internet. The Google Ads platform (including paid search on Google, YouTube, and the Google Display Network) alone accounts for about 50% of the total (approximately $ 3.86 billion in 2018 in Canada). Then follows the advertising invested on the Facebook Ads platform (including Facebook, Instagram, Messenger, WhatsApp), with about 25% of the total invested in digital advertising in Canada in 2018. All other purchases (Programmatic, shopping "traditional web", etc. .) share the remaining 25%.
Total advertising investment in Canada, traditional media VS Internet (in billions)
Source: eMarketer, Canada market, February 2019
Time spent per media in Canada, traditional media VS internet (in hours)
Source: eMarketer, Canada market, April 2019
19 November 2018
par Diane Carrier
Partner, Digital Strategist
Comme vous le savez sans doute, l’une des forces de la publicité sur internet est la possibilité de démontrer concrètement les retombées des campagnes de nos clients. Pour ce faire,...
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