Advertising networks can take over the complete commercialization of advertising on your site, or they can be a complement to your internal sales force. There are several types of advertising networks. While some of them may require an exclusivity agreement for the selling of advertising on your site, others will offer their services without any form of exclusivity.
Each advertising network has its specific strengths and weaknesses, therefore some will be more compatible with your website than others. Moreover, it is usually best not to limit yourself to an exclusivity agreement with a single ad network, but rather work with many and optimize your inventory by adjusting the share of view according the eCPM (Effective Cost Per Mille, or Effective Cost Per thousand) that each ad network generates.
Contact us for more information on how PUBinteractive can assist you in increasing the advertising revenue generated by your website.