Using a powerful Web Analytics tool such as Google Analytics or Adobe SiteCatalyst is essential to the proper traffic analysis of your website and to measure the impact of your advertising efforts on the Internet. Indeed, measures such as bounce rate, traffic sources, traffic generated by each keyword and the relevant conversion rates / conversion funnels are a guarantee of success because of the optimization which these measures allow.
PUBinteractive always makes sure to properly and efficiently set up your advertising campaigns on the Internet so that a maximum of data can be measured by a web analytics tool. PUBinteractive also makes sure to configure conversion metrics tailored to meet your business needs.
Contact us to find out how we can develop a media plan tailored to your needs.