Using a third party ad server is essential for the proper management of advertising campaigns on the Internet. This advertising tool instantly provides a variety of accurate statistics such as the unduplicated reach of your advertising campaigns, the frequency, the number of impressions delivered, the number of clicks and unique clicks generated, and the conversions generated. Moreover, this tool allows a more adequate optimization of your campaigns, for example by allowing instant changes to your banner ads.
The ad server primarly used by PUBinteractive is SmartAdServer, a very efficient tool to optimize your advertising campaigns on the Internet. This tool is accepted by all major sites and advertising networks.
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