Paid Search (PPC)

Google is the Yellow Pages of today and tomorrow (and to a lesser extent, so are Bing and Yahoo). PPC (Pay Per Click) is a must of Internet advertising. It allows you to dominate the search results for keywords that your potential customers are using, and for which you are not already dominating within the organic results.

Investments in paid search on the internet in Canada represent 54.1% of the total, making it the most important form of online advertising in terms of advertising spending.

Five-year Trend of INTERNET Ad Revenue Growth By Advertising Vehicle: 2010-2014 (net)
Advertising Vehicles: 2010 
$(millions) 
2011
$(millions)
%
change
2012
$(millions)
%
change
2013
$(millions)
%
change
2014
$(millions)
%
change
*base  Online 
     Online  
     Online  
    Internet restated
   Internet  
Search 907 
1081 19%
1586 47%
1802 na
2052 14%
Display 688 
840 22%
974 16%
1091 na
1274 17%
Classifieds/ Directories*** 587 
576 -2%
249 -57%
289 na
171 -41%
Video 37 
73 96%
92 27%
208 na
266 28%
Email 118 
13 18%
12 -8%
18 na
19 8%
VideoGaming
10 419%
13 23%
11 na
11 8%
INTERNET (incl Mobile) 2279 
2674 17%
3085 15%
3418 11%
3793 11%

* Base: 2010-2012 format revenues are based on desk/laptop only; 2013 - 2014 format revenues are based on desk/laptop and Mobile/Tablets.
** 2013 Internet total restated by $107 mil. to reflect retroactive survey respondent change (was $3,525)
** 2013 standard format revenues projected up from Online-only base (PC) to reflect Internet base (including Mobile + Tablets)
*** Class/Directories adj down in 2012 for trending vs 2013, as 2013 revenues were shifted to Search per major corp. reporting chg; 2011 not trendable.
*** Class/Dir. decline in 2014 caused by significant $100k+ reduction in reported revenues by one survey participant

To be fully effective, PPC has to be optimized across several variables, that is finding the right balance between the number of qualified clicks generated, cost per click, cost per conversion, the average position, the clickthrough rate, the bounce rate, and several other factors.

Paid Search PPC

PUBinteractive is Google AdWords certified.

Google Partners ALL STARS

PUBinteractive is a Google Partner All-Star of 2015. Every year Google awards a few agencies around the world with the opportunity to get access to the GooglePlex in California for 3 days, all expenses paid.

Contact us to find out how we can develop a media plan tailored to your needs.