Email advertising may take the form of advertising integrated in targeted newsletters or that of dedicated promotional mailings (meaning the entire sending is an advertising message) sent to members of a list provided by a third-party. Although email advertising represents today a small share of advertising spent on the internet (less than 1% according to the IAB Canada), email advertising may become efficient for your company if you want to focus on a highly targeted clientele.
Setting up your own newsletter can allow you to be in contact on a more regular basis with your customers. Using specially designed management tools, it is possible to customize your shipments and measure data such as open rate, click rate and forwards. Those tools may also assist you in not getting blocked (“black-listed”) by ISPs (Internet Service Providers) who may consider your messages as unethical mass mailings.
Contact us to find out how we can help you make the most of e-mail for your business.