Web Marketing services

To be fully effective, the implementation of a strategy in interactive advertising and Internet Marketing needs to include a large number of strategies, all used in synergy.

Too many companies only specialize in some facets of Internet Marketing. Your company would benefit by addressing all of these facets as a whole rather than individually, much like a recipe that must include many ingredients to be successful.

The strength of our team is to possess a great expertise in all facets of Internet Marketing, which will allow your organization to maximize your investments on the internet.

  • Search Engine Optimization (SEO)

    The Search Engine Optimization (or "SEO") aims at optimizing the indexing and positioning of your site in organic search results (that is to say the "natural", or un-paid search results). This work is essential, since most websites have as their [...]

  • Paid Search (PPC)

    Google is the Yellow Pages of today and tomorrow (and to a lesser extent, Bing and Yahoo). PPC (Pay Per Click) is a must of Internet advertising. It allows you to dominate the search results for keywords that your potential [...]

  • Internet Media Planning

    Internet is a medium that meets a variety of needs. Thus, it can be used to increase brand awareness, increase customer loyalty, generate online sales, and much more. The strategies to set-up have to be tailored to your specific needs. For [...]

  • Real-time bidding (RTB)

    The evolution of Real-time bidding (RTB)

    Real-time bidding (RTB) is a method of selling and buying online display advertising in real time, one ad impression at a [...]

  • Social Medias

    It is more beneficial than ever to interact with your customers through social medias. Also, because of their large reach and their efficiency to target a specific audience, social medias [...]

  • Web production

    Since 2014, PUBinteractive offers you, in partnership with David Frédette and his team, a vast array of Web production services, including [...]

  • Display Advertising

    Display Advertising is not limited to banners in standard formats such as Big Boxes, Leaderboards and Skyscrapers. It also includes floating ads, video advertising, integrations, sponsorships, wallpapers, and much more. It allows to increase your brand awareness and to get [...]

  • Mobile and Tablet Advertising

    The use of mobile phones and tablets is becoming more prevalent, these devices should not be ignored when the time comes to develop your Internet media plan. Advertising on mobile phones and tablets can take many forms such as PPC, [...]

  • Email Advertising and Newsletters

    Email advertising may take the form of advertising integrated in targeted newsletters, or it may take the form of dedicated promotional mailings (meaning the entire sending is an advertising message) sent [...]

  • Third party ad server

    Using a third party ad server is essential for the proper management of advertising campaigns on the Internet. This advertising tool instantly provides a variety of accurate statistics such that the unduplicated reach of your advertising campaigns, the frequency, the [...]

  • Web Analytics

    Using a powerful Web Analytics tool such as Google Analytics or Adobe SiteCatalyst is essential to the proper traffic analysis of your website and to measure the impact of your advertising efforts on the Internet. Indeed, measures such as bounce [...]

  • Training in Internet Advertising and Internet Marketing

    PUBinteractive can assist you in deepening / improving your knowledge of interactive advertising and Internet marketing. We offer tailored training in topics such as optimizing organic indexation of your site in search engines, investing wisely in display advertising, dealing with [...]